In the fiercely competitive pillow market, showcasing brand image and core selling points is crucial. An excellent pillow display cabinet should not only be designed to be aesthetically pleasing, but also embody the brand image and core selling points.
Firstly, showcasing brand image is an important aspect of display cabinet design. The material, color, and shape of the display cabinet should be in line with the brand image. For instance, a pillow brand that emphasizes health and environmental protection can choose natural wood or eco-friendly materials as the main material for the display cabinet, with fresh and natural colors predominating, so that customers can feel the brand's healthy and environmentally-friendly image at first sight. Meanwhile, the brand logo or slogan can be printed on the side panel of the display cabinet to further deepen the brand image.
Secondly, showcasing core selling points is also an important consideration in display cabinet design. The core selling points of pillows, such as materials, elasticity, and adaptability, should be better reflected through the display of the display cabinet. For example, using a specially designed pillow rack to display different types and functions of pillows, allowing customers to compare the differences and advantages and disadvantages of various pillows more intuitively. In addition, the lighting design at the top and bottom of the display cabinet can also better highlight the selling points of the pillows, enabling customers to see the texture and materials of the products more clearly.
Finally, the overall design of the display cabinet should be in harmony with the brand image and core selling points to form a unified visual effect. An excellent pillow display cabinet is not only a tool for pillow brands to showcase their products to customers, but also a carrier of brand image and core selling points, bringing better publicity and sales results to the brand.
In summary, an excellent pillow display cabinet should be considered and designed from the aspects of brand image, core selling points, and overall visual effect. As an expert in the industry, Meixiang Display Cabinets has rich R&D experience and production capabilities, and can provide professional display cabinet design and production services for every pillow brand. Let us work together to create better sales performance.
Post time: Mar-13-2023