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How to choose the right display rack to display different brands and different styles of home pillows

We are a pillow brand, we have very good products, the following is our demand for display racks, do you have a suitable solution?

How to use lighting design to accentuate the texture and comfort of pillows. By using soft and warm lighting, or setting lighting effects, customers can feel the comfortable and relaxing atmosphere brought by pillow products. To attract customers and increase their interest in products and desire to buy.

Here are some of our suggestions to effectively highlight the texture and comfort of pillows through lighting:

Create a cozy atmosphere with soft lighting: Choose warm, soft lighting, like warm yellow or warm white, to create a sense of comfort and relaxation. Such lighting can make customers feel warm and welcoming around the display shelf, further stimulating their interest in pillows and desire to buy.

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Display pillow features with multi-angle lighting: By setting up multiple lighting points on the display shelf, the pillow is illuminated from different angles to accentuate its shape and contour. This design can highlight the three-dimensionality and texture of the pillow, allowing customers to better observe and feel the details and materials of the product.

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Emphasize the material characteristics of the pillow: choose the appropriate color temperature and brightness of the light to highlight the material characteristics of the pillow. For example, for memory foam pillows, you can choose soft lighting to highlight its softness and elasticity; for feather pillows, you can use moderately bright lighting to highlight its lightness and fluffiness.

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Consider using spot lighting: Set up spot lighting on the display shelf to focus light on specific areas of the pillow, such as the details or texture of the pillowcase. This accentuates the details and texture of the pillow, drawing the customer's attention and increasing their interest in the product.

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Consider using a strip or backlight: Set up a strip of light or a backlight around the perimeter of a display shelf or behind a pillow for soft background lighting. This design can create a warm and modern atmosphere for the pillow, making customers pay more attention to the product and form a desire to buy.

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Through the above lighting design, the display stand can better highlight the texture and comfort of pillow products. The use of elements such as soft lighting, multi-angle lighting, partial lighting, and light strip or backlight design can make customers feel the quality and comfort of the pillow more intuitively, increasing their interest in the product and their desire to buy. For the lighting design of the display stand, it is necessary to ensure that it echoes the characteristics of the pillow and jointly show the unique charm of the product.


Post time: Jul-14-2023

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